Broadcasting LIVE from the Pits :: Malta GPS - June 7, 2010

Maltese Grand Prix of the Sea racing events:
Powerpole - Friday, June 11 at 6pm (noon EST)
Sprint Race - Saturday, June 12 at 5pm (11am EST)
Endurance Race - Sunday, June 13 at 5pm (11am EST)

Now see LIVE broadcasting from the pits! 

The Maltese Grand Prix of the Sea, set in the heart of the Mediterranean, is the backdrop for new live broadcasting of the 77 LUCAS OIL Scandinavian Offshore Challenge team as they prepare for rounds 3 & 4 of the 2010 Powerboat GPS World Championships. Watch the action in the pits as the teams prepare for the Grand Prix. This is where languages and cultures intersect, where aerodynamics and hydrodynamics intervene, where racers from many countries battle each other and the elements. 

Fans will be able to gain a unique perspective of the beehive of activity and the occasional hurry-up-and-wait cadence inside the racing pits, thanks to the open technology of Ustream combined with Virtual Spectator’s VSTourTrac. Ustream provides a platform for live online event video streaming. Over 2 million registered users at Ustream generate over 1.5 million hours of live streamed content per month capturing over 10 million unique online hits. Users can watch and chat on the website and also on Ustream iPhone and Android applications.

There are at least three ways to watch the 77 LUCAS OIL Scandinavian Offshore Challenge team in the pits at the Maltese Grand Prix of the Sea:
     1. Website Viewing
     2. Ustream Channel
     3. Mobile Application (download for iPhone or Android)

“Our 77 Lucas Oil race boat has been campaigning on the international circuit since 2007, and we been seen on television in several hundred million homes all around the globe for each race, with some races having live national television,” said Nigel Hook, team captain. “This new Ustream channel offers another element to broaden the appeal of this great sport by sharing a live link into our base camp in the pits.”

Watch for Sara Henderson, CEO of the Lucas Oil Distributorship for Malta, onsite in the pits along with her General Manager, Sandro, and his staff. See the Principal of the Scandinavian Offshore Challenge Michael Silfverberg, driver of the 77 LUCAS OIL SOC, and Nigel Hook, team captain and throttleman.  See all the hard-working teammates, and listen for the various accents - Swedish, American, English, Belgium, New Zealander and Italian.
 
Looking like a giant sand castle resting between the boot of Italy and tip of Tunisia, Malta has been inhabited since it was settled around 5200 BC. The Phoenicians, Greeks, Romans, Arabs and British have left their mark. Today Malta is part of the European Union.

The TV programs are being distributed for transmission to the following countries:
Belgium / France / Italy / Portugal / Poland / Hungary / Serbia / Croatia / Romania / United Kingdom / Ireland / Sweden / Norway / Australia / Middle East

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